CRAFT BEER MEETS HEAVY METAL

THE POISONED ASCENDANCY

SALT Brewing Co. is thrilled to unveil a groundbreaking collaboration with metal titans, Bullet For My Valentine and Trivium.

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Together, they're celebrating the 20th anniversaries of the band's iconic debut albums - The Poison and Ascendancy - with three limited-edition beers launching this December and January. This electrifying partnership coincides with the highly anticipated world tour - The Poisoned Ascendancy - kicking off in January 2025.

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Each beer is a tribute to the groundbreaking energy and artistry of these seminal albums, crafted to resonate with the raw power of Bullet For My Valentine and Trivium's music.

A COLLABORATION FOR THE AGES

THREE BOLD BREWS INSPIRED BY METAL MASTERPIECES

THE BEER

The Poison 6.66% Hazy IPA - Available from December 6, 2024

Ascendancy 4.0% Rice Lager - Available from December 13, 2024

Poisoned Ascendancy 4.5% Hazy Pale - Available from January 2025

How to get it

Available exclusively in 440ml can format at www.saltbeerfactory.co.uk from 6 December.

Additionally, fans attending the Poisoned Ascendancy World Tour will find these beers on draught at select UK venues. Details will be shared on SALT's and the bands' official social channels on show days.

the world tour

The world tour kicks off on Sunday 26th January 2025 in Wales, UK - the home of Bullet For My Valentine.

SALT x BULLET FOR MY VALENTINE

THE POISON

A fierce homage to The Poison. This bold, hop-forward IPA delivers a devilishly delicious 6.66% ABV, with explosive tropical fruit notes and a dry, crisp finish.

OUT NOW

The Poison is a big bold juicy flavour bomb of a beverage that will not disappoint. We hope you love it as much as we do. Cheers!

Singer & founding member of bullet for my valentine
Matt Tuck
SALT x TRIVIUM

ASCENDANCY

Inspired by Ascendancy, this light and refreshing 4.0% rice lager balances subtle bitterness with a clean, invigorating finish - perfect for any occasion.

OUT NOW

Bullet For My Valentine’s The Poison and Trivium’s Ascendancy are two records whose influence can be heard to this day - in the DNA of modern metal

Trivium
Matt Heafy

THE POISONED ASCENDANCY TOUR 2025

The two bands will kick off the world tour on Sunday 26th January 2025 in Wales, UK - the home of Bullet For My Valentine. Then across Europe and finally landing across the pond in the USA. Featuring various special guests along the way including Orbit Culture, August Burns Red, Sylosis and Bleed From Within.

THE TOUR STARTS NOW

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BULLET FOR MY VALENTINE

One of the UK’s premier metal acts, Bullet For My Valentine burst onto the scene in 2005 with their debut album The Poison, solidifying their place as trailblazers of modern metal.

Known for heavy riffs and anthemic choruses, they continue to influence the genre to this day.

TRIVIUM

Formed in 1999, Trivium rose to prominence with their 2005 release Ascendancy, an album that became a cornerstone of metal core.

Blending thrash, melody, and relentless energy, Trivium remains a driving force in the global metal scene.

SALT BREWING CO.

Based in Saltaire, West Yorkshire, SALT Brewery is renowned for its innovative craft beers that push the boundaries of flavour and creativity.

Since 2018, SALT has garnered acclaim for its hop-forward brews and dedication to quality.