Craft beer meets heavy metal. SALT Brewery is thrilled to unveil a groundbreaking collaboration with legendary bands Bullet For My Valentine and Trivium. Together, they’re celebrating the 20th anniversaries of their iconic debut albums - The Poison and Ascendancy - with three limited-edition beers launching this December and January. This electrifying partnership coincides with the bands’ highly anticipated "Poisoned Ascendancy World Tour" kicking off in January 2025.
Three Bold Brews Inspired by Metal Masterpieces
Each beer is a tribute to the groundbreaking energy and artistry of these seminal albums, crafted to resonate with the raw power of Bullet For My Valentine and Trivium’s music.
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‘The Poison’ – 6.66% IPA
A fierce homage to The Poison. This bold, hop-forward IPA delivers a devilishly delicious 6.66% ABV, with explosive tropical fruit notes and a dry, crisp finish. -
‘Ascendancy’ – 4% Rice Lager
Inspired by Ascendancy, this smooth, refreshing rice lager balances subtle bitterness with a clean, invigorating finish—perfect for any occasion. -
‘Poisoned Ascendancy’ - 4.5% Hazy Pale
The ultimate tribute to the joint tour, this hazy pale ale combines a crisp, citrusy edge with a complex malt backbone and assertive hop profile. It’s a beer as dynamic and electrifying as the bands themselves.
Fans will have the chance to savour these exclusive beers in can format, sold through SALT’s online store, and on draught at select UK venues during the tour.
“A Collaboration for the Ages”
“We’re massive fans of Bullet For My Valentine and Trivium here at SALT, so this project is a dream come true,” says Rich Nelson, Head of Sales at SALT Brewery. “Their music shaped an entire era of metal, and we’re honoured to celebrate their legacy with these unique brews. Each beer has been meticulously crafted to capture the spirit of their sound, and we’re thrilled for fans to experience the synergy of metal and craft beer.”
“Hey everybody. We’re incredibly excited to announce that we've teamed up with craft beer legends SALT to make our very own unique and delicious hazy IPA!,” says Matt Tuck, singer and founding member of Bullet For My Valentine. “In celebration of our debut album The Poison hitting 20 years old and our upcoming Poisoned Ascendency world tour with our friends in Trivium you can now celebrate by raising a glass or two with us in celebration of this moment. The Poison IPA comes in at 6.66% abv and is a big bold juicy flavour bomb of a beverage that will not disappoint. We hope you love it as much as we do. Cheers!”
"Trivium are a band who loves to explore the world through food and drink - especially through beer,” says Matthew Kiichi Heafy, singer and founding member of Trivium. “With our collective years of beer fandom, we wanted to work with a brewer who shared the equal passion as us in crafting something just to our specific taste. We can’t wait to unleash this beer on all of you. Cheers!"
Key Dates and Availability
- Beer Launch Dates:
- Poison IPA – December 6, 2024
- Ascendancy Rice Lager – December 13, 2024
- Poisoned Ascendancy Hazy Pale – January 2025
- Tour Start Date: January 2025
- How to Get It: Available exclusively at www.saltbeerfactory.co.uk starting December 6. Additionally, fans attending the Poisoned Ascendancy World Tour will find these beers on draught at select UK venues. Details will be shared on SALT’s and the bands’ official social channels on show days.
About SALT Brewery
Based in Saltaire, West Yorkshire, SALT Brewery is renowned for its innovative craft beers that push the boundaries of flavour and creativity. Since 2018, SALT has garnered acclaim for its hop-forward brews and dedication to quality.
About Bullet For My Valentine
One of the UK’s premier metal acts, Bullet For My Valentine burst onto the scene in 2005 with their debut album The Poison, solidifying their place as trailblazers of modern metal. Known for heavy riffs and anthemic choruses, they continue to influence the genre to this day.
About Trivium
Formed in 1999, Trivium rose to prominence with their 2005 release Ascendancy, an album that became a cornerstone of metalcore. Blending thrash, melody, and relentless energy, Trivium remains a driving force in the global metal scene.
Get Ready for the Ultimate Fusion of Metal and Craft Beer
Prepare to raise your horns—and your pints! Stay tuned to SALT Brewery’s and the bands’ social channels for updates, exclusive previews, and behind-the-scenes content leading up to the release.
For any press enquiries, please contact our team:
Marketing: marketing@saltbeerfactory.co.uk
Sales: sales@saltbeerfactory.co.uk